You have almost certainly seen it – in TV commercials, product boxes, and elsewhere. Cosmetic companies have a particular proclivity for using a “face behind the product.” Whether it’s Rihanna or Miley Cyrus or Beyonce, companies like MAC often uses celebrities as the face for the “next new product.”
But guess what? Just this past August, MAC Cosmetics has decided to add a very canine-y twist to their newest line of cosmetics. Instead of hiring professional human actors to be the face for this new line of cosmetics, MAC Cosmetics is using dog actors! In other words, this whole cosmetic line is inspired by dogs. Hence the name of these new cosmetics: Haute Dogs (get it?).
Which, when you think about it even for a little bit, sounds really rad – right?
If you’re kind of interested in what exactly this is all about, here’s what MAC Cosmetics has to say about it:
“(Wo)man’s best friend is barking up the right tree in a well-groomed collection of new hues from M·A·C that are sure to enhance your pedigree, featuring luscious, buttery fur tones for eyes and regal berries for lips. Flaunt your natural beauty through the power of subtle sculpting.”
All of this is starting to sound like really cool and really fun branding. Is it any wonder, then, that Femme Fatale Media Group – which, you know, has a rather good reputation when it comes to staffing fun stuff (or any kind of top-notch stuff, for that matter) – was chosen by MAC Cosmetics to staff Haute Dog launch events all across Canada.
So we had a lot of our male models strolling and strutting around, interacting with people and generally getting the word out there about MAC Cosmetic’s great new line of canine-ish gel liners, nail polishes, lipsticks, and much more.
In fact, some of our male models even wore thoroughly fantastic dog masks to further promote MAC Cosmetics bold new cosmetics! And each of our models was trained in just the right way to most effectively promote MAC’s cosmetic line.
We aren’t kidding when we say that this was a lot of fun. Do note that MAC’s dog-inspired cosmetics are limited edition, so you’ll need to hurry if you want some. Go here to take a look at these new MAC cosmetics.