Our Femme Fatale models are excited to be a part of Yorkdale’s 50th Anniversary celebrations. The ever-fashionable, always inspiring, and unforgettable landmark chose our models to be part of their golden anniversary. Yorkdale has ongoing celebrations planned throughout the entire year, complete with celebrities and posh parties. Canadian rock-icon Bryan Adams participated in the campaign by creating a collection of stunning photographs of national style- makers. Portraits include Cameron Bailey, Jeanne Becker, and Suzanne and Chloe Rogers. You can take a peek at the photography collection here: http://yorkdale.com/50-years/
The history of Yorkdale is a lot to celebrate. When Yorkdale was constructed in 1964 it was the largest mall in the world. To commemorate the year it was born, Femme Fatale models are doing promotions dressed in retro costumes, a la Mad Men. Our models have been busy at the mall handing out invitations for events and getting customers excited about what’s in store.
If you missed our sexy promotional models last week they will be returning to the mall on April 22, the official launch of the special events, special guests, and special exclusive anniversary-edition must-haves. Also contributing to the event is Lucian Matis, one of Canada’s top fashion designers. He created an evening gown that is completely golden, exclusively for Yorkdale. He said that the exquisite nature of Yorkdale was his inspiration for the dress. The hand-sewn dress, made of French lace and silk chiffron, was modelled by Canadian supermodel Coco Rocha, and will be on display.
We are proud to be a part of these events and are looking forward to working with Yorkdale to ensure the success of this campaign by representing its unique brand of style.