Femme Friday – This Toronto Event Staffing Agency’s Feature of the Week

Toronto Model

Meet one of Femme Fatale Media’s standout Toronto brand ambassadors — a world traveler, fitness enthusiast, and marketing professional who perfectly embodies the mix of confidence and charisma that defines our team. Known for her professionalism, energy, and natural ability to connect with people, she has represented some of the world’s most recognized luxury and lifestyle brands.

In this exclusive Femme Friday Feature, we sit down with her to talk about her journey, what inspires her, and what it’s really like to work with one of Canada’s top event staffing agencies.


Q: Tell us about your background — what led you into this industry?

I started my career in marketing and public relations, working with luxury retail and hospitality brands. I’ve always loved storytelling — helping brands communicate who they are in a way that makes people feel something.
When I moved to Toronto, I wanted to keep that creative spark alive while expanding my network. That’s when I discovered Femme Fatale Media. The company’s emphasis on professionalism, image, and high-impact brand experiences immediately stood out to me. I applied, went through training, and soon after, I was representing incredible brands at launches, galas, and influencer events.

It’s more than event staffing — it’s about embodying the essence of the brand and helping create unforgettable moments.


Q: What’s your favorite part about being a Femme Fatale Media model and ambassador?

The diversity of experiences. One weekend I might be at a luxury automotive event introducing guests to a new car model, and the next I’m at a beauty launch surrounded by creative teams and celebrity makeup artists. Every event is unique, and every brand tells a story.

What I love most is the caliber of clients we work with — it’s always top-tier. You’re part of a team that takes excellence seriously, from appearance to communication to service. There’s also an incredible sense of empowerment working with a company that celebrates ambitious, smart, and driven women.


Q: What has been your most memorable event so far?

Definitely the Formula 1 VIP experience in Montreal. We staffed a luxury hospitality suite overlooking the track, and the energy was next-level. Guests included athletes, executives, and media from around the world. It was high pressure — but that’s where I thrive.

Seeing how everything came together behind the scenes — from wardrobe to brand alignment to guest engagement — made me appreciate how meticulously Femme Fatale Media operates. It’s not just about being present; it’s about being part of the experience.


Q: You’ve lived in a few cities — which ones have shaped you most?

Toronto has been incredible for professional growth, but I also lived in Barcelona for a year, and that city completely changed my outlook. The art, the food, the pace of life — it taught me balance. I think having a global mindset helps me connect with clients from any background.

Travel is my biggest teacher. I’ve been to over 30 countries and always return home inspired by people, design, and culture.


Q: What are your interests outside of work?

I’m passionate about wellness and fitness — I do Pilates, running, and cold plunges regularly. I also love interior design and photography. On quieter days, you’ll find me reading something by Brené Brown or listening to business podcasts. I’m very big on personal development.

I’ve learned that when you take care of your mind and body, you show up more confidently in every part of life — including work.


Q: How would you describe the Femme Fatale Media experience to someone new?

It’s professional glamour. You’re surrounded by talented people who take pride in their work, and you’re supported by a management team that genuinely wants you to succeed. Whether it’s a red-carpet activation, a luxury brand launch, or a national marketing campaign, everything is handled with precision.

Femme Fatale Media has built a reputation as the top event staffing agency in Toronto, and when you’re part of it, you understand why — attention to detail, preparation, and presentation are second to none.


Q: What are your goals for the future?

I’d love to blend my event experience with my marketing background and eventually lead brand campaigns from both sides — creative and execution. I also want to mentor younger models who are new to the industry and teach them how to build a personal brand that lasts.

Long term, I hope to continue traveling, expanding my career internationally, and maybe one day launching my own creative agency.


About Femme Fatale Media

Femme Fatale Media is Canada’s premier event staffing and brand ambassador agency, representing elite talent for luxury events, product launches, and corporate campaigns. Based in Toronto, the agency’s models and brand ambassadors are trusted by the world’s top brands to create unforgettable experiences that drive connection and impact.

If you’re looking to hire promotional models or brand ambassadors in Toronto, visit www.femmefatalemedia.com to learn more or request a quote.

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Rocky Lyons

Director Of Happiness

Livingstone Marmon

Marketing Strategist

Ashley Stathis

Social Media Manager

Gracia Pena

Graphic Design

Laura Broadbent

Writer & Branding Expert

Camille Dorsey

Business Development

Michelle Apples

Customer Relations Manager

Rachel Frim

Kirsten Visima

Senior Account Co-Ordinator

An integral part of Femme Fatale Media’s staff for the past 7 years, Kirsten has carved out a name for herself in the modeling and events industry in the last 15 years – experience and talent which she makes full use of as Femme Fatale Media’s account coordinator.

Responsible for booking Femme Fatale Media’s top-flight clients, she has made it easy for clients like Toronto Film Festival, John Varvatos, Coors Light, Global TV, Magnum Ice Cream, Showcase, NYX Cosmetics, Sony, Crocs, MLSE, Juicy Couture, and TSN to successfully work with Femme Fatale Media and accomplish their objectives.

Emily Lyons

President & Founder of Femme Fatale Media

Emily is the founder and CEO of North Americas top event staffing agency. With Emily at the helm, what started as a small agency has exploded like firecrackers across the entertainment scene in Canada and The United States. A long list of accolades has already made its home with Femme Fatale Media Group, including five consecutive Annual Toronto Nightclub Awards and three Top Choice Awards. What’s more, Emily’s hustling has won over big names like Warner Bros., MAXIM, UFC, Justin Bieber, Drake, Lamborghini, and so on. Named “Canada’s Top Agency” by Forbes.com.