Emily Lyons is the founder and CEO of Femme Fatale Media, one of North America’s most recognized event staffing agencies — built from the ground up into a powerhouse that has redefined what luxury brand representation looks like.
What started as a bold idea became a global operation. Under Emily’s leadership, Femme Fatale Media has grown into the go-to event staffing agency for brands that refuse to settle for anything less than exceptional.
The Founder Who Built an Event Staffing Agency from Scratch
Emily didn’t follow a conventional path — and that’s exactly what makes her story remarkable. She built Femme Fatale Media with relentless drive, an eye for talent, and a standard of professionalism that set a new bar for the industry.
Her work has attracted some of the most recognizable names in entertainment, luxury, and sport — including Warner Bros., MAXIM, UFC, Justin Bieber, Drake, Lamborghini, and more. Forbes.com named Femme Fatale Media Canada’s Top Agency, a recognition that reflects over a decade of delivering results at the highest level.
Awards & Recognition
Emily’s impact on the events industry has been recognized repeatedly. Femme Fatale Media has earned five consecutive Annual Toronto Nightclub Awards and three Top Choice Awards — proof that consistent excellence doesn’t go unnoticed.
In 2024, Emily was named Entrepreneur of the Year, adding to a legacy that continues to grow.
What Emily Brings to Every Activation
As an event staffing agency founder with over 16 years in the industry, Emily brings more than business acumen — she brings taste, instinct, and an understanding of what luxury brands actually need from their people on the ground.
That standard filters through every team Femme Fatale Media puts forward. From large-scale event staffing to intimate brand activations, every ambassador reflects the same commitment to excellence that Emily has built her name on.
When you work with Femme Fatale Media, you’re working with Emily’s vision — and a team trained to deliver it.
