Here Are Nike’s Models of Choice When Throwing a Spotlight on the Pan American Games


The Pan American games seldom fail to thrill basketball fans (and those of other sports) across the Americas. Hosted every four years, this year – in 2015 – the games have been hosted by Canada. As tribute to the great interest in the games – and to put an even bigger spotlight on this sports event – Nike teamed up with other Pan Am collaborators to throw a VIP event in Toronto (the home of Femme Fatale Media head quarters, as it were).

And, as a nod to the quintessential characteristics of the sports, it was only natural that stunning cheerleaders were at this event to interact with the crowds and pose for the press. Among the cheerleaders were lovely ladies – Femme Fatale Media’s own model's – with purple and pink tank tops emblazoned with the Nike logo.

The event, taking place over the July 24 weekend – only a day prior to a basketball match between Canada and the United States – was a definite success. And, to be sure, the wonderful people there contributed to an overall atmosphere of fun and anticipation for the games ahead. We at Femme Fatale Media are more than glad to have done our part to help Nike promote the Pan American games.

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