Our Promotional Models Work National Denim Day In Support Of Breast Cancer

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Our promotional models were elated to be ambassadors for such a great annual fundraiser as National Denim Day. National Denim Day started in May of 1997 by CURE Foundation raising funds for Breast Cancer research. Every year the event is held on the Tuesday following Mother’s Day.

All businesses, organizations and institutions across Canada are encouraged to allow their employees, members and/or students to wear denim on the day and receive CURE’s ‘pink flower’ ribbon in exchange for a suggested donation of $5.00. The CURE Foundation also welcomes matching donations from corporations who wish to support their employees’ contributions to the fight against breast cancer. According to the Canadian Cancer Society, an estimated 24,400 new cases of breast cancer were diagnosed in women, 210 new cases in men, and 5,060 persons died of this disease in 2014. Our client had this to say about our promotional models, “The ladies were superb. They were very outgoing, enthusiastic and eager about our event, exactly what I was looking for. I have been quite pleased with your promotional models I have had the opportunity to work with thus far.”

Our brand ambassadors and entire team were more than happy to take part in promoting such a great initiative, with over $1,293,801.18 raised so far! To take part in next years National Denim Day check out www.curefoundation.com and join in the fight against Breast Cancer! Save lives – donate $5.00 and wear denim, it’s that simple to help make a difference.

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Kirsten Visima

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An integral part of Femme Fatale Media’s staff for the past 7 years, Kirsten has carved out a name for herself in the modeling and events industry in the last 15 years – experience and talent which she makes full use of as Femme Fatale Media’s account coordinator.

Responsible for booking Femme Fatale Media’s top-flight clients, she has made it easy for clients like Toronto Film Festival, John Varvatos, Coors Light, Global TV, Magnum Ice Cream, Showcase, NYX Cosmetics, Sony, Crocs, MLSE, Juicy Couture, and TSN to successfully work with Femme Fatale Media and accomplish their objectives.

Emily Lyons

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Emily is the founder and CEO of North Americas top event staffing agency. With Emily at the helm, what started as a small agency has exploded like firecrackers across the entertainment scene in Canada and The United States. A long list of accolades has already made its home with Femme Fatale Media Group, including five consecutive Annual Toronto Nightclub Awards and three Top Choice Awards. What’s more, Emily’s hustling has won over big names like Warner Bros., MAXIM, UFC, Justin Bieber, Drake, Lamborghini, and so on. Named “Canada’s Top Agency” by Forbes.com.