Our Toronto models have been having a great time working the launch events for the new app, My Apollo! My Apollo is the new social network! Be sure to check out their website at http://myapollo.ca for more information. Our models were on site for the media event that took place in downtown Toronto. We then loaded up and 50 of our models headed to Kitchener Ontario. Our models, outfitted in red My Apollo branded tanks, acted as the brand ambassadors for the company. Our team was promoting the new services, giving out fun swag and interacting with the attendees at a large function with mostly college and university students. The vent was a huge success with thousands of interactions and a great time by our team and all of the attendees we had the pleasure of interacting with. Our client had this to say about our services, "The girls last night were beyond exceptional! They made the event. Your managers were great! Very, very impressed!"
Having brand ambassadors on site for a product launch helps get the word out in a BIG way. Having the one on one interactions with consumers creates an experience and evokes emotions, leaving a lasting impression and comfort with the brand long term. This is known as experiential marketing (XM). Many companies, large and small, have been turning to experiential marketing to reach their target consumers. Unlike traditional marketing that visually and verbally communicates the brand and product benefits, experiential uses human senses to immerse the consumer within the product. XM has the flexibility to work with large scale executions, or small one off budgets, making it ideal for starts ups as well as established top brands. To learn more about how experiential marketing can help your brand or product contact us today at firstname.lastname@example.org.