“Beauty and brains.” That’s a clarion call that resonates strongly with all who are part of the Femme Fatale Media team. The reason why is simple: there is more to successful promotional modeling than beauty. And by “successful,” we mean promotional models that are able to drive tangible benefits and results to the business under consideration.
In fact, skilled promo models in Canada (and elsewhere) know that a core part of what they do consists of gathering market intelligence. So as a marketing director or manager, know this: talented promotional models should be seen as a true ally to your marketing efforts. How can they help your marketing activities? Here are 3 ways.
How can promo models carry out market research for your company or product? Here’s how:
Promo models are an excellent choice if you’re looking for market researchers who won’t be perceived as intrusive by consumers. Since the promo models naturally engage with customers, they can gather consumer intelligence without interrupting the flow of the event.
By wearing branded uniforms, promo models at events -- and during promotional campaigns -- can elevate awareness of a brand. In addition, promo models are invaluable when it comes to educating consumers and potential customers about the key features and benefits of a product. This friendly, engaging style of consumer education goes a long ways towards cementing a positive brand image.
Promo models in Canada can lead to a very definite, measurable boost in sales and overall profits during promotional campaigns. They accomplish this in several ways. For example, by encouraging consumers to try samples, they get people interested in products, thereby generating a greater number of sales. And by carrying out in-store or at-event product demonstrations, potential customers can see how a product benefits them. Finally, promo models can hand out promotional materials (such as coupons, flyers, brochures, etc.) that collectively work together to increase sales.