Marketing is an essential part of any business. But how can you keep your customers engaged and excited about your brand? The answer is experiential marketing! To help businesses, we've compiled a list of five ways you can use this technique to engage with customers one-on-one.
Start by analyzing the type of customer that would be best suited for each kind of experiential marketing experience. Then take some time to brainstorm ideas for what experiences might work best at your company or event!
First off, what is experiential marketing exactly?
Experience marketing is an immersive, interactive and memorable way to engage with customers. It involves a range of experiential activities that often take place in unconventional locations or contexts such as retail stores, sports events, museums and galleries.
This type of marketing can be very effective for a number of reasons: the experience is fun and entertaining which makes it memorable, people tend to engage with and talk about marketing campaigns more when they are part of an experience. Expert Tip: One of the best aspects of experiential marketing is that it can be used for virtually any industry or event!
Experience marketing is also a great way to:
- Showcase new products or services by creating an interactive demonstration zone;
- Get feedback from customers on your latest product launch in development;
- Communicate the benefits of your product in a memorable way;
- Engage with customers and potential consumers alike.
Here are five ways you can use experiential marketing to help your business:
- Host an event at a nearby store or museum that includes interactive games, displays of your latest products and staff available for questions. Have food trucks on site so people can stay and hang out.
- Hire a food truck for your event that offers the latest in culinary artistry, like Japanese fusion dishes or ice cream sandwiches made from scratch with locally sourced ingredients. Have staff on hand to answer questions about the menu items. You might also want to consider adding an activity where people have to create their own ice cream sandwich.
- Host a cooking class or demonstration at your company's office, with staff from the kitchen on hand to answer questions and demonstrate new recipes while they're cooking. You might also want to offer samples of what they're making for those you don't have time to participate in the event!
- Offer interactive demonstrations of your products at a local mall or shopping center. Bring along some of the latest items and have staff on hand to answer questions about them, as well as provide tips for how to use them most effectively in everyday life.
Want to learn more about experience marketing? Contact us today so we can help you create an experience tailored to your needs.