Tracking Experiential Marketing Effectiveness Through Social Media Analysis
Also known as engagement marketing, experiential marketing is an approach that seeks to forge a closer connection between your business and consumers who could use what you have to offer. Direct engagement with potential clients is one of the reasons why you choose to participate in public events like trade shows, press announcements, and workshops. By utilizing the right experiential marketing approach with the aid of experienced event staff, you stand a much better chance of boosting brand recognition and building a positive reputation among consumers. Here are some of the ways to make the most of this strategy.
Arranging Casual Demonstrations
There’s always the option of holding some type of workshop and demonstrate your new product to a room full of people. While that may seem practical, it is a bit impersonal. Build on the basic idea of introducing your product but consider using a method that is more engaging.
The value of contacting one of the modeling agencies in Toronto to provide some one on one demonstrations with consumers cannot be overestimated. People who tend to only half-listen during a presentation to a room full of people are much more likely to pay attention during a one-on-one discussion with a model who knows exactly how to point out the best features of that new product.
For example, think of what a difference it would make to have models circulating through a room and finding out what sort of features those prospective clients want. Simple conversations provide the opportunity to focus on one of those features and show the consumer how your new product meets the need. That can lead to the consumer taking a closer look and ultimately deciding to buy from your company.
The fact that you went the extra mile in showing what your products can do will linger with the new client long after the purchase is made. In many cases, the value of the brand is so clear that the consumer will buy other products from you and recommend your goods or services to others who have similar needs.
Having Some Fun While Spreading the Word
Who says that trade shows or conventions have to be all work? You can hire event staff to help out with an after-hours party or other social gathering that your company is sponsoring. With all registered attendees invited to the gathering, it’s up to you to ensure there is plenty of food, drink, and conversation taking place.
Along with event staff who can serve food and drink, consider hiring professional dancers for parties in Toronto. They can provide some of the entertainment for the evening or they can circulate through the crowd and ask some of your prospective customers to dance with them. That provides the opportunity to gather all sorts of information as well as pave the way for guests to learn more about your company. With that exchange of information, the odds of making your brand more recognizable and appealing are much higher.
There are a number of ways to make use of experiential marketing in Montreal to build your brand. All it takes is input from your marketing team, the right event staff from a qualified agency, and the desire to engage potential clients in settings where they can learn while they enjoy themselves. Give this approach a try and see what happens. You may find that the business volume and the name recognition that results makes the effort worth every penny.