So What Is Experiential Marketing?
It’s simple, really. It connects your brand with the consumer using an effective trifecta of emotion, logic, and real-life experience. In short, it suggests that your brand should be more than just a name or a logo or a product – it should be an experience, and one that deeply resonates with your target market.
This form of advertising is especially important when it comes to product launches, tradeshows, and other events that herald the arrival of something grand and wonderful that your brand has succeeded in creating. And, quite naturally, an integral part of any live marketing is none other than the individuals who staff the event.