The performance of a Toronto event marketing campaign depends on the robustness of several, individual parts. There is, for example, the element of pre-event promotion – geared to attract the maximum number of relevant attendees at the lowest possible cost. Then there’s the question of venues – which determine, to a great extent, the overall atmosphere of your events. And, of course, data-capturing tools can hardly be neglected in this data-centric 21st century.
But there’s another part to your event marketing campaign that can hardly be relegated to a role of secondary importance. That part is the event staff – the teams of individuals who carry out virtually all interactions with event attendees.
Some marketing managers are under the mistaken impression that the quality of event staff is not a critical component of event marketing success; however, a slew of research demonstrates otherwise, documenting the pivotal role event staff play in shaping attendee satisfaction.
There is, in short, a wealth of data which convincingly shows that the quality of event staff should be of high priority to any marketer planning to roll out an event marketing campaign. Low-quality – or even just average-quality – event staff can significantly reduce the ROI of an event-based branding campaign.
Of course, the converse is also true; given that attendee satisfaction is positively associated with word-of-mouth marketing and ROI, best-in-class event staff have a powerful effect in shaping the profitability of event marketing.
Thus, if you are a marketing professional seeking such high-quality event staff in Toronto, we encourage you to contact the Femme Fatale Media team now.
After all, as one of our clients noted, “Femme Fatale provided personable, professional and reliable staff for our week of events. Engaging with customers and bringing an enthusiastic energy attributed to the success of the events and ultimately a positive consumer experience.”