CHIPS AHOY!

To spark greater interest in the Chips Ahoy! brand, Femme Fatale Media targeted consumers ages 18-40 by handing out delectable samples, delivering key messages, and providing relevant information about the product. Taking place in Toronto during a 1 day blitz, a contest was also used to drive engagement and collect data.

Results:

• 1400 interactions
• 2200 impressions
• 360 boxes distributed