CHALLENGE

Tanker Hard Tea was seeking to increase awareness of both its proprietary line of hard iced teas, and the company in general.

SOLUTION

Taking advantage of the summer season, Femme Fatale Media created a guerilla marketing campaign in the heart of Canada's summer destination. Through a series of engaging and uniquely executed venue propositions, locals and tourists were given the opportunity to taste chilled Tanker Hard Tea in the places they'd enjoy it most: ball parks, beaches, midways, campgrounds, and more.

Results:

  • Attractive and inviting female brand ambassadors to engage with target demographics and potential customers
  • 22,270 impressions from 30 days (120 hours) in field
  • 1 7,71 5 interactions with consumers in field
  • 1 6,1 97 samples — exceeding projected target of 1 3,000

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