Can Event Models Kick-Start Your Brand’s Marketing Efforts?


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One of the main reasons for hosting or participating in an event is to promote your brand. There is a definite role that different types of event models can play in taking your marketing effort to a new level. With the aid of the right live marketing agency in Toronto, the models will do quite a bit to ensure consumers know and respect your brand. Here are some of the ways they will make a difference.

Engaging Attendees in Conversation

Each of the models at your event are serving as brand ambassadors. One of the ways they represent your brand to the general public is by mingling with the attendees and engaging them in conversation. This allows them to get a better idea of why each person has chosen to attend the event. With that information in hand, it’s easier to steer the conversation to what your company has to offer and how those products meet the needs of the consumer.

At times, the conversation may provide a lead that a member of your sales team can follow up with later. There will also be times when the conversation triggers a visit to your exhibit or a conversation with one of your employees who is also working at the event. With either approach, you have the potential to raise brand awareness and gain a new customer.

Serving as Advertising on the Floor

Not all of the engagement that the ambassadors from one of the modeling services in Toronto provide is verbal. They can also make a difference by wearing something that directly relates to your company’s product line. If you happen to design clothing, then all of the outfits worn during the event should be your own designs. Even if you are introducing a new electronic product, there are ways to make sure the choice of attire invokes images of your company and the product you are spotlighting.

The clothing provides the opportunity to reinforce something about the company in the minds of the attendees. Even if they see one of the models from afar, the impact could be enough to motivate those attendees to drop by your exhibit and learn more.

Making an Impact Through Food and Drink

In many event settings, food is one of the primary ways to get people to stop for a time and learn more about your business. Event models who help steer guests toward the buffet and make sure they are enjoying themselves will make the impression you want. They can also ensure that those guests linger long enough for a conversation about your company and what it has to offer.

Along with the decision to hire catering staff in Toronto, it never hurts to have someone on hand to take care of the drinks. Hire bartenders who can come up with something for just about everyone. From complicated mixers to simple requests for non-alcoholic beverages, the right drinks also create a setting for the models to circulate among and talk with people who want to know more about your brand.

If your marketing efforts are not providing the results you want, consider hiring event staff for your next trade show, conference, or exhibition. With a little help, the public recognition and perception of your company will increase in all the right ways.

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