You are already making the most of digital marketing strategies that include email campaigns, online ads, and the efficient use of social media. Some of your marketing budget is also allocated to print advertising and traditional media like television and radio commercials. Even so, you may find that holding some type of live marketing event with the help of one of the event staffing companies in Toronto will pay off in a big way. Here is what the right kind of live experience will do for your company.
Increase Brand Awareness
In spite of your other efforts, there are still consumers in your targeted demographic who are barely aware your company exists. How can they learn more about the goods or services you have to offer without knowing about your business? One of the ways to build brand awareness is to schedule a live marketing event and invite your target audience to attend.
There are several ways this will increase the recognition of your company and the product line. One has to do with word of mouth. People will be asking their associates if they are invited to the event as well. That can lead to more queries and increase your guest list. If so, the event staffing firm in Toronto that you hired to help out will assign more staff to your event and ensure things go smoothly.
A live event is also more attractive to television stations. You could find your event getting some air time on a local channel. It may even be picked up for a spot on a national news program. That’s especially true if the focus of the event has to do with some type of charity or cause that your current client base holds dear.
The Value of Meeting Customers Face to Face
Emails, posts on social media, and even telephone discussions are fine, but they are not a substitute for meeting customers face to face. Even as you seek to attract attention from more consumers, your event offers the chance to spend time with those who already buy your products and keep the business profitable. Along with being able to express your thanks in person, you may find there are more ways you can be of service to those clients. That provides the chance to deepen those ties and provide more encouragement for your clients to recommend the company to others.
New Ideas For Blog and Social Media Posts
In the weeks and days before your live event, use your social media accounts to spread the word and share a bit about what you have planned. You can mention the event staff hire in Montreal and how there will be those on hand to help guests in any way they can. Maybe you could share a tidbit about the type of entertainment you have planned for the event. Even sharing a little about the catering you have in mind will be of interest to anyone who follows your blog or social media account.
After the event, blogs and social media posts about the fun that was had and the relationships that were forged will provide more incentive for current clients to stick with you and new ones to come on board.
These are only some of the advantages that come with hosting some type of live marketing experience. If you have never attempting anything along these lines before, talk with the team at a live marketing agency in Toronto today. With the right planning, the event will generate benefits for a long time to come.